At its 30th Anniversary Gala, SAIGON IX officially unveiled its new brand identity system and development direction for the next stage. From its vision and mission to its core values, every element has been redefined into a unified framework that reflects the company’s ambition to build a sustainable real estate brand and create long term value for customers, partners and the community.

Three decades provide a strong foundation for a business to grow while also marking the moment to establish new goals for the journey ahead. At the 30th Anniversary Gala, Saigon IX Construction and Trading Joint Stock Company (SAIGON IX) chose “The Journey Continues” as the theme for its next stage of development.

Speaking at the event, Mr. Nguyen Anh Duc, Deputy General Director of SAIGON IX, shared that the 30 year milestone is not the end of a journey but a foundation for the company to continue breaking through as the real estate market enters a new development cycle.

“We are not here simply to take pride in what we have achieved. As the country enters a new era of growth, SAIGON IX will continue to inherit its finest values and shape them into a clear and powerful guiding framework for every step ahead.”

One of the key highlights of the program was SAIGON IX’s first full public announcement of its vision, mission and core values for the next stage of development.

Accordingly, SAIGON IX has established its vision of becoming an iconic brand of quality that goes beyond conventional value through sustainable investment, pioneering innovation and the development of a respected workforce within Vietnam’s real estate industry.

Alongside this vision is the company’s mission to create prosperous communities of customers through outstanding real estate products, green living spaces and lasting value for customers, partners, shareholders, employees and the community.

SAIGON IX also reaffirmed its three core values: Respect & Ethics, Integrity & Responsibility and Partnership & Sharing. These values form the foundation of the company’s business philosophy of “Prosperity and Sustainability” and serve as the guiding principles for all investment, development and operational activities in the new stage.

SAIGON IX officially introduces its three core values of “Respect & Ethics, Integrity & Responsibility and Partnership & Sharing” to the public

Following the announcement of its development direction, SAIGON IX officially introduced its new brand identity system. According to the company, the new identity represents the culmination of its vision, mission and established core values rather than simply a visual transformation. The new logo features two primary colors: green and copper gold. Green represents the company’s commitment to sustainable development and its ambition to create green buildings that exist in harmony with the environment. Copper gold symbolizes a solid foundation, resilience and the journey of accumulating value throughout 30 years of development.

The highlight of the logo is a stylized “S” inspired by the image of a handshake, representing connection, the Vietnamese business value of “Tín” and the spirit of partnership between the company and its customers, partners, community and employees. According to SAIGON IX, this message reflects its commitment to building the brand on a foundation of trust and lasting relationships.

The moment SAIGON IX’s new logo appeared on stage became one of the highlights of the program.

This concept also reflects SAIGON IX’s perspective on brand value. As competition in the real estate market continues to intensify, the company believes that a strong brand is not created by a graphic symbol or a communication campaign. It is built through trust cultivated over time. Therefore, the new identity does not mark the beginning of a new brand. Instead, it represents the continuation of values that have been established and strengthened throughout three decades of development.

Entering a new stage, the newly announced direction will continue to be realized through key developments including PARK IX Office Building, METRO IX Office and Commercial Complex and PIER IX Riverside Urban Villas in Thoi An.

These three projects represent SAIGON IX’s development direction in real estate investment, development and operations while clearly reflecting the company’s steadfast philosophy of “Prosperity and Sustainability.”

Guests experience the interactive area and explore information about the two strategic developments METRO IX and PIER IX

If PARK IX marks the company’s capability in developing green buildings with its EDGE Certified achievement, METRO IX is planned to meet two international standards simultaneously: EDGE Advanced and LEED Gold. Meanwhile, PIER IX aims to create a riverside residential community with a living environment in harmony with nature, contributing to the realization of SAIGON IX’s sustainable development direction in the years ahead.

Guests explore information about the METRO IX project

The moment SAIGON IX unveiled its new brand identity at the 30th Anniversary Gala marked more than a visual transformation. It opened a new chapter of development where the brand is shaped by strategy, guided by core values and carried forward by an ambition for sustainable growth.

With “The Journey Continues” as its guiding spirit, SAIGON IX enters its next chapter with a clear direction, a strengthened foundation and an ambition to create lasting value for customers, partners, employees and the wider community.